Supporting Women Through Breast Cancer Treatment
A breast cancer diagnosis can be devastating. Along with the physical and emotional toll, many women also face financial hardships from medical bills and time off work for treatment. The empower bra donation program from Athleta aims to lift some of the burden during this difficult time.
What is the Athleta Empower Bra Program?
The Athleta empower bra program provides mastectomy bras free of charge to women undergoing breast cancer treatment. Having a properly fitted post-surgery bra is essential for comfort and recovery. But with mounting medical costs, it can be difficult to afford this necessity.
That’s why Athleta started this initiative to donate breast cancer recovery bras. Through partnerships with healthcare providers, they identify women who would benefit from the donation. Then they provide bras specially designed for post-mastectomy bodies. The goal is to help women heal with dignity.
Spotlighting Everyday Heroes
In addition to the product donations, Athleta features breast cancer survivors as empower bra models in their catalogs and website. It’s a way to honor the strength and resilience of these remarkable women. And to show that beauty comes in all forms.
Continued Support For The Cause
The empower bra program is one aspect of Athleta’s ongoing commitment to breast cancer awareness and support. A portion of sales year-round goes to the Women’s Cancer Research Fund. The company also sponsors events like charity races that raise money for research.
What is the Athleta Empower Bra program?
The Empower Bra program provides free mastectomy bras to women undergoing breast cancer treatment who cannot afford them. The goal is to help women heal with comfort and dignity after breast surgery.
How can someone get a donated Empower Bra?
You’ll need to speak with your healthcare provider to be referred to the program. Athleta partners with hospitals and clinics to identify women who would benefit from the Empower Bra donation.
Does insurance cover post-mastectomy bras?
Unfortunately, mastectomy bras are usually not covered by health insurance. That makes programs like Empower Bra so vital to help women access this important recovery garment.
Are Empower Bras available for purchase?
No, the Empower Bra is specially designed for breast cancer survivors and exclusively available through the donation program. But a portion of all Athleta bra sales supports breast cancer awareness.
What else does Athleta do to support breast cancer causes?
In addition to the Empower Bra initiative, Athleta also sponsors events, funds research through donations, and features breast cancer survivors as models. They aim to support the community in multiple ways.