Most Searched Workout Clothes 2017: Top Trends and Brands

Introduction

In 2017, the fitness world witnessed a surge in demand for high-quality and stylish workout clothes. From performance-enhancing fabrics to trendy designs, fitness enthusiasts were on the lookout for apparel that combined functionality with fashion. This article delves into the most searched workout clothes of 2017, providing insights into what made them popular and why they continue to be relevant.

Top Workout Clothes Brands of 2017

Several brands dominated the workout clothes market in 2017. These brands were frequently searched due to their innovative designs, quality materials, and endorsement by fitness influencers. Here are some of the standout brands:

Nike: Known for its cutting-edge technology and stylish designs, Nike remained a favorite among fitness enthusiasts.
Adidas: With its commitment to sustainability and performance, Adidas continued to be a go-to brand for workout apparel.
Lululemon: Famous for its yoga pants and athleisure wear, Lululemon’s popularity soared in 2017.
Under Armour: Offering a range of compression gear and moisture-wicking fabrics, Under Armour was a top choice for athletes.

Popular Types of Workout Clothes

The demand for specific types of workout clothes varied based on the activity and personal preferences. Here are some of the most searched types of workout apparel in 2017:

Leggings: High-waisted, compression, and patterned leggings were particularly popular for their comfort and style.
Sports Bras: Supportive sports bras with moisture-wicking properties were essential for high-impact workouts.
Tank Tops: Breathable, lightweight tank tops were favored for their ability to keep the body cool during intense sessions.
Running Shoes: Shoes with good arch support, cushioning, and durability were crucial for runners.

Key Features Consumers Looked For

When searching for workout clothes, consumers in 2017 prioritized several key features:

Comfort: Soft, stretchy fabrics that allowed for a full range of motion were highly sought after.
Durability: High-quality materials that could withstand frequent washing and intense workouts were important.
Style: Trendy designs and vibrant colors made workout clothes more appealing.
Functionality: Features like moisture-wicking, breathability, and compression were essential for performance.

Influence of Social Media

Social media played a significant role in shaping the workout clothes trends of 2017. Fitness influencers and celebrities often showcased their favorite brands and styles on platforms like Instagram and YouTube, driving consumer interest and searches. Hashtags such as #fitfashion and #workoutgear trended, further boosting the visibility of popular workout clothes.

The Rise of Technical Fabric Innovations

Beyond basic moisture-wicking capabilities, 2017 marked a pivotal year for textile engineering in activewear. Consumers began searching specifically for anti-microbial treatments and seamless construction. The search data from this period reveals a transition from simple polyester blends to complex nylon-spandex composites that offered four-way stretch without losing shape. Brands that utilized flat-lock stitching were heavily favored, as users sought to eliminate chafing during long-distance runs or high-intensity interval training (HIIT). This shift signaled a move toward technical gear that functioned as a second skin, prioritizing ergonomic seams that moved with the body rather than against it.

The Athleisure Transition: From Gym to Street

The defining cultural shift of 2017 was the total blurring of lines between gym wear and street style, a phenomenon that generated millions of search queries. Workout apparel was no longer confined to the weight room; it became a staple of the casual wardrobe. Search patterns shifted to include “versatile leggings” and “crop tops for day wear,” reflecting a desire for pieces that could transition from a morning yoga class to brunch or errands. This demand spurred the development of matte-finish fabrics and neutral, earth-toned palettes that looked less like “equipment” and more like high-end fashion, allowing consumers to maximize the ROI of their athletic investments.

Compression Technology and Recovery Science

In 2017, the consumer base became increasingly educated on the physiological benefits of compression gear. Searches surged for graduated compression garments intended to improve blood flow and accelerate muscle recovery post-workout. It wasn’t just about the aesthetic of a tight fit; users were actively seeking out gear with specific pressure ratings. Athletes began to differentiate between light compression for comfort and heavy-duty medical-grade compression for recovery. This trend forced manufacturers to publish more detailed technical specifications, turning the average consumer into a discerning critic of denier counts and pressure mapping.

Niche Apparel for Specialized Disciplines

While general athletic wear dominated the headlines, 2017 saw an explosion in search volume for discipline-specific gear. Yoga practitioners were no longer satisfied with standard spandex; they searched for “non-slip” and “high-friction” leggings that provided stability during inversions. Similarly, Crossfit enthusiasts pushed the market toward reinforced, abrasion-resistant shorts capable of enduring barbell friction. This fragmentation of the market forced brands to offer hyper-specialized collections, proving that the “one-size-fits-all” athletic approach was no longer sufficient for the modern, multi-disciplinary fitness enthusiast.

The Sustainability Movement in Activewear

The latter half of 2017 saw a significant uptick in searches related to eco-conscious workout gear. Consumers began to question the environmental impact of synthetic performance fabrics, leading to a surge in interest for recycled polyester, Econyl, and organic cotton blends. This was a critical turning point where the brand’s supply chain transparency became a selling point. Searches for “sustainable workout leggings” and “eco-friendly activewear brands” signaled that the 2017 buyer was not just concerned with how the garment performed, but also how it was produced. This created a lasting legacy for the industry, pushing major players to integrate ocean-plastic recycling programs into their core manufacturing processes.

The Importance of Inclusive Sizing and Fit

2017 was a landmark year for the democratization of fitness apparel, with a massive spike in searches for “plus-size activewear” and “inclusive sizing.” Consumers were vocal about the lack of high-performance gear for diverse body types, and the resulting search activity pressured major retailers to expand their range. This period moved beyond merely offering larger sizes; it was about redesigning patterns to ensure that high-waisted bands didn’t roll down and that sports bras provided genuine support for larger busts. The search data from this year highlights the beginning of a shift toward body positivity, where fitness was presented as accessible to everyone, regardless of their starting point or body shape.

Seasonal Adaptation and Layering Strategies

As the fitness community grew, so did the need for year-round training gear. Search volume for “cold-weather running gear” and “breathable layering systems” spiked during the transitional seasons of 2017. Consumers were looking for sophisticated layering strategies, such as lightweight base layers paired with wind-resistant shells that could be easily shed. This pushed brands to innovate with thermal regulation technology, such as fabrics that could trap heat while still allowing moisture vapor to escape. The interest in these modular systems proved that the 2017 fitness enthusiast was committed to maintaining their training routine regardless of external weather conditions, treating their workout wardrobe as a tactical kit for environmental management.

Conclusion

The most searched workout clothes of 2017 reflected a blend of style, comfort, and performance. Brands that could innovate while meeting these demands remained at the top of consumer searches. As we move forward, the trends from 2017 continue to influence the fitness apparel industry, reminding us of the importance of quality and style in our workout gear.

FAQ

What were the most popular workout clothes brands in 2017?

The most popular workout clothes brands in 2017 included Nike, Adidas, Lululemon, and Under Armour.

Why were leggings so popular in 2017?

Leggings were popular in 2017 due to their comfort, versatility, and stylish designs. High-waisted and compression leggings were particularly sought after.

What features were important in workout clothes in 2017?

Important features in workout clothes in 2017 included comfort, durability, style, and functionality. Consumers looked for moisture-wicking, breathable, and stretchy materials.

How did social media influence workout clothes trends in 2017?

Social media influenced workout clothes trends in 2017 by showcasing popular brands and styles through fitness influencers and celebrities. Hashtags and posts on platforms like Instagram and YouTube played a significant role.

Are the 2017 workout clothes trends still relevant today?

Yes, many of the 2017 workout clothes trends are still relevant today. The emphasis on comfort, style, and performance continues to drive consumer preferences in fitness apparel.