Tower28's SuperDew Highlighter Balm: A Dewy, Natural Glow for All Skin Tones

In a world obsessed with chasing perfection, Tower28’s SuperDew Highlighter Balm provides a welcome breath of fresh air. This clean, vegan highlighter creates a dewy glow that looks good on all skin tones – without hiding your natural beauty.

Key takeaways

Warm the balm between your fingers before application to help the waxes and oils fuse seamlessly with your skin.
Use a tapping motion rather than dragging to maintain a smooth finish and avoid disturbing your base makeup.
Apply the balm to your cupid’s bow, eyelids, and bridge of the nose for a balanced, lit-from-within facial structure.
Mix the balm into matte foundations or over powder blushes to add radiance and revitalize dry-looking textures.
The lipid-rich formula featuring avocado and raspberry seed oils provides long-term hydration while protecting against environmental stressors.

The Journey to Self-Acceptance

The SuperDew campaign features models of diverse shapes, sizes, ages and ethnicities. It sends the message to love yourself as you are. The glow these highlighters provide comes from within.

We live in a society that pushes unrealistic beauty standards, especially for women. But real beauty shines from self-acceptance, self-care and living authentically. Tower28 reminds us that inner light matters more than chasing outward perfection.

A Highlighter That flatters All Undertones

Most highlighter shades only look good on certain skin tones. But SuperDew contains ultra-refined pearls that create a flattering sheer tint designed to work on warm, cool and neutral complexions.

The creamy balm blends smoothly over bare skin or makeup without emphasizing pores or texture. The formula contains nourishing ingredients like vitamin E, avocado oil and raspberry seed oil.

Clean, Vegan and Cruelty-Free

SuperDew is formulated without parabens, phthalates, sulfates, formaldehyde, formaldehyde-releasing agents, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan and triclocarban.

It is also certified vegan and cruelty-free by PETA’s Beauty Without Bunnies program. So you can feel as good about what’s inside the makeup as how it makes you look and feel.

Shades for Every Skin Tone

Tower28 offers six SuperDew shades suitable for fair, light, medium, tan, deep and rich skin tones:

Magic Hour (warm gold)
Golden Hour (champagne gold)
Magic (soft pink pearl)
BeachPlease (soft bronze pearl)
Fuego (rose gold)
Lychee (holographic pink pearl)

With so many options, you’re sure to find a flattering match to enhance your natural radiance.

Simple Yet Stunning

SuperDew imparts the perfect balance of glow and shimmer. Just a touch swept onto your cheekbones, brow bones and collarbones creates a lit-from-within radiance.

You can wear it alone over bare skin for a fresh, dewy flush. Or layer it over makeup for added polish.

However you choose to apply it, SuperDew makes you look instantly awake and full of vitality.

Mastering the Application Technique for a Glass-Skin Finish

While the balm is inherently user-friendly, achieving that coveted “glass-skin” effect requires a nuanced touch. Because this is an emollient-based product rather than a powder, the secret lies in the temperature of your fingertips. Before applying, warm a small amount of the balm between your index and middle finger for three seconds. This melts the waxes and oils, allowing the product to fuse seamlessly with your skin rather than sitting on top of it. For a diffused, ethereal glow, use a light tapping motion—never a dragging motion—along the high points of the cheeks. If you are applying over foundation, use a damp beauty sponge to gently press the balm into the skin; the moisture from the sponge prevents the highlighter from lifting the base makeup underneath, ensuring a seamless, non-patchy finish.

Strategic Placement Beyond the Cheekbones

To maximize the versatility of SuperDew, look beyond the standard “C” formation around the eyes. A sophisticated application involves placing a minuscule amount on the cupid’s bow to create the illusion of fuller, hydrated lips. For a cohesive, monochromatic look, dab the balm on the center of the eyelids. While it is not a traditional eye shadow, the emollient nature of the product adds a wet, editorial sheen that catches the light beautifully in photographs. Furthermore, applying a touch to the bridge of the nose and the center of the chin creates a balanced, “lit-from-within” structure that mimics the way natural light hits a fresh, hydrated complexion.

Navigating Texture and Longevity Challenges

One of the primary concerns with high-shine balms is their tendency to migrate or disappear on oilier skin types. To mitigate this without losing the dewiness, apply a translucent setting powder *before* the highlighter, but only on the areas where you have excess oil, such as the T-zone. By keeping the center of the face matte and the perimeter luminous, you create a controlled, intentional glow that stays in place. If you find the balm feels too “tacky” throughout the day, avoid the urge to powder the highlighter itself, as this will dull the finish. Instead, use a blotting paper to press gently around the perimeter of the glow, absorbing excess oil while leaving the reflective pigments intact.

The Art of Layering and Mixing

SuperDew is an exceptional “mixer” product, meaning it can be incorporated into other steps of your routine to boost radiance. If you have a matte liquid foundation that feels too heavy or flat, mix a pea-sized amount of SuperDew directly into the foundation on the back of your hand before application. This transforms a dull base into a luminous, skin-like veil. Similarly, if you have a powder blush that looks too dry, tapping a tiny amount of the clear or pearlescent SuperDew over the apples of your cheeks can revitalize the pigment, giving it a cream-like, healthy appearance. This layering technique allows you to customize the intensity of the glow based on the occasion.

Transitioning from Day to Night Glamour

The beauty of SuperDew lies in its ability to adapt to different lighting environments. For a daytime look, stick to the “less is more” philosophy, focusing on the tops of the cheekbones and the brow bone. As you transition to evening, you can build intensity by layering a second, thinner application. Because the formula is sheer, it is nearly impossible to “over-apply” in a way that looks cakey. For a more dramatic night-out effect, use a small, dense synthetic brush to buff the product into the collarbones and shoulders. This adds a sophisticated, healthy sheen that looks incredible in low-light settings or candlelight, drawing focus to your natural bone structure without the glittery fallout often associated with powder highlighters.

Ingredient Synergy: Why Oils Matter for Long-Term Skin Health

The efficacy of SuperDew isn’t just aesthetic; it’s rooted in the benefits of its lipid-rich formula. Avocado oil, a key component, is rich in oleic acid and monounsaturated fats, which are highly penetrative compared to other oils. This means the balm doesn’t just sit on the skin; it provides a soft, moisturizing barrier that prevents transepidermal water loss. Raspberry seed oil acts as a subtle antioxidant, providing a boost of Vitamin E that helps protect the skin from environmental stressors. By choosing a highlighter that doubles as a skincare treatment, you ensure that even when you remove your makeup at the end of the day, your skin feels supple and hydrated rather than stripped or irritated by harsh synthetic pigments.

Frequently Asked Questions

Is SuperDew suitable for sensitive skin?

Yes, SuperDew is hypoallergenic and dermatologist tested. The formula contains skin-nourishing ingredients like vitamin E, avocado oil and raspberry seed oil.

What finishes and effects does SuperDew have?

SuperDew has a luminous metallic finish that imparts a soft, multidimensional glow. The shades were developed to be flattering across skin tones.

Does SuperDew have scent or fragrance?

No, SuperDew is unscented.

Is SuperDew waterproof or transfer-proof?

No. As with most cream highlighter formulas, SuperDew can transfer onto clothing or fade with moisture or oil.

Can you use SuperDew on the eyes?

We don’t recommend using SuperDew in the immediate eye area, as with all cosmetics not formulated as eye makeup. But it is suitable for use on the brow bones and cheeks.