Ultimate Guide to Ulta's Spring Sale 2019

As the world outside begins to thaw and blossom, there’s a gentle invitation to do the same within ourselves. Spring is a season of renewal, a time for shedding the heavy layers of winter and embracing a lighter, brighter perspective. What better way to honor this transition than with a little self-care? The Ulta Spring Sale, famously known as the 21 Days of Beauty, arrives as a perfect opportunity to refresh not just your beauty cabinet, but your spirit. This isn’t about chasing trends or feeling pressured to buy; it’s about mindfully choosing items that bring you joy, comfort, and confidence. Welcome to your ultimate guide to navigating Ulta’s Spring Sale 2019 with compassion and intention.

Embrace a Season of Renewal: What is the Ulta Spring Sale?

Before we dive into strategies and wish lists, let’s talk about what this sale truly is. The Ulta Spring Sale, or 21 Days of Beauty, is one of the most anticipated events on the beauty calendar. For three full weeks, Ulta offers a unique, high-value “Beauty Steal” each day. These deals are typically 50% off prestigious, best-selling products that rarely see such a significant discount. Think of it less as a frantic shopping spree and more as a curated, daily offering—a single, special invitation to treat yourself.

The structure is simple but requires a bit of planning. A new deal goes live each day and lasts for only 24 hours (or until it sells out, which can happen quickly!). This format encourages mindful purchasing. Instead of being overwhelmed by a sea of discounts, you can consider each day’s offer and ask yourself, “Is this something that would genuinely add value and joy to my routine?” It’s a beautiful way to discover a new holy grail product or restock a beloved favorite at a price that feels like a gift to yourself.

This sale is an opportunity to invest in yourself. Whether it’s a nourishing face mask for a quiet evening in or a bold lipstick that makes you feel powerful, each purchase can be an act of self-love.

Mark Your Calendars: Key Dates for Ulta’s 21 Days of Beauty 2019

Preparation is the key to a stress-free and joyful sale experience. Knowing the timeline allows you to plan ahead, peruse the calendar of deals, and make intentional choices. For 2019, Ulta’s 21 Days of Beauty is set to grace us with its presence during a beautiful stretch of early spring.

The official dates for the Ulta Spring Sale 2019 are:

Start Date: Sunday, March 17, 2019
End Date: Saturday, April 6, 2019

That’s three full weeks of daily surprises! We recommend taking a moment before the sale begins to look at the full calendar, which Ulta typically releases a week or so beforehand. Circle the dates with products that catch your eye. Perhaps it’s the day a cult-favorite concealer like Tarte’s Shape Tape is featured, or maybe it’s a chance to finally try that luxurious Mario Badescu skincare you’ve been hearing about. By marking your calendar, you transform a potentially impulsive event into a thoughtful, anticipated treat.

Your Compassionate Shopping Strategy: How to Navigate the Sale with Joy

The goal here is to end the sale feeling happy and fulfilled, not stressed or regretful. A compassionate shopping strategy puts your well-being first. Here are a few gentle tips for navigating the 21 Days of Beauty with a positive mindset:

Create a “Care List,” Not a “Wish List”: Before the sale, take inventory of your current routine. What products are you running low on? Is there a step in your routine that feels like a chore? Perhaps a more luxurious cleanser or a beautifully scented body cream could transform that moment. List items that would genuinely care for your skin, hair, and spirit.
Set a Gentle Budget: Financial wellness is a huge part of self-care. Decide on a comfortable budget before the sale begins. This isn’t about restriction; it’s about empowerment. Knowing your financial boundaries allows you to shop freely and joyfully within them, ensuring your purchases bring only positive feelings.
Shop Early, But Without Panic: The most popular deals can and do sell out, sometimes within hours. If there’s an item you’ve truly been looking forward to, plan to shop online early in the day. However, if you miss out, take a deep breath. It’s okay. There will always be other sales and other beautiful products. Don’t let FOMO (fear of missing out) steal your peace.
Read Reviews for Reassurance: If you’re considering a new product, spend a few minutes reading reviews from people with similar skin or hair types. This can help you make an informed decision and feel more confident that the product will work for you, making it a worthy investment in your happiness.

Spotlight on Self-Care: Must-Have Categories to Explore

The 21 Days of Beauty sale spans all categories, offering a chance to nurture every part of your routine. Here’s how to think about each category from a place of care and compassion:

Skincare as a Ritual: This is often the star of the show. Look for deals on powerful serums, gentle cleansers, and hydrating moisturizers. Think of your skincare routine not as a task, but as a twice-daily ritual to connect with yourself. Brands like IT Cosmetics, Murad, and Dermalogica often feature products that can elevate this experience.
Makeup as Creative Expression: Makeup is a tool for play, creativity, and self-expression. During the sale, you might find amazing deals on foundations that make you feel confident in your skin, mascaras that open up your eyes, or highlighters from brands like BECCA that give you a radiant glow. Choose colors and textures that make you feel like the most authentic version of yourself.
Haircare as Your Crown: Your hair deserves love, too. The sale is a fantastic time to invest in a high-quality hair mask, a heat protectant, or salon-brand shampoos and conditioners. Nurturing your hair is a beautiful way to practice self-care from head to toe.
Body Care as a Moment of Peace: Don’t forget the skin below your neck! Look for deals on rich body butters, gentle scrubs, or luxurious bath oils. Taking five extra minutes to moisturize your body can be a deeply grounding and meditative practice.

More Than Just Deals: Maximizing Your Ultamate Rewards

One of the most beautiful parts of shopping at Ulta is the Ultamate Rewards program. It’s a system designed to give back to you, and it’s essential to use it during the 21 Days of Beauty. Every dollar you spend earns you points, which you can redeem for cash off future purchases. It’s a cycle of rewarding yourself.

If you’re a Platinum or Diamond member, the perks are even greater. You often receive free shipping on Beauty Steal purchases and may earn points at a faster rate. Be sure to activate any bonus point offers in your app before you shop. Combining the 50% off deal with points you’ve already saved is the ultimate act of savvy self-care, allowing you to get the products you love for a fraction of the price. Think of it as your past self treating your present self to something special.

Frequently Asked Questions About the Ulta Spring Sale 2019

Navigating a big sale can bring up questions. Here are clear, simple answers to some of the most common ones to help you feel prepared and confident.

1. What exactly is Ulta’s 21 Days of Beauty?
It is a 21-day event held each spring and fall where Ulta offers one or two specific, high-end products for 50% off each day. The deal is only valid for 24 hours.

2. Are the deals available both in-store and online?
Yes, typically the deals are available both on Ulta.com and in Ulta Beauty stores. However, online-only offers are sometimes included, so it’s always best to check the official sale calendar for details on each specific deal.

3. Can I use Ulta coupons on the 21 Days of Beauty deals?
Unfortunately, the standard Ulta coupons (like $3.50 off $15) are usually not applicable to the prestige Beauty Steal items. The 50% discount cannot be combined with other offers.

4. How quickly do the daily deals sell out?
This varies greatly depending on the product’s popularity. Cult-favorite items like the Stila Stay All Day Liquid Eyeliner or IT Cosmetics Bye Bye Under Eye can sell out online by mid-day. If you have your heart set on something, it’s wise to shop early!

5. What’s the difference between the Spring and Fall sales?
Both sales follow the same 21-day, 50% off format. The main difference is the product selection. The Spring sale often features products geared towards a fresh, glowing look for the new season, while the Fall sale might include richer moisturizers and deeper color palettes for makeup.

Beyond the Basket: A Final Thought on Mindful Beauty

As the 21 Days of Beauty approaches, we invite you to see it as more than just a sale. See it as an opportunity to check in with yourself. What do you need to feel refreshed, cared for, and confident as you step into this beautiful new season? Perhaps it’s a single, perfect lipstick. Maybe it’s a skincare product that makes your skin feel incredible. Or maybe, it’s simply the act of browsing and appreciating the beauty without buying a thing.

Whatever you choose, do it with joy, intention, and a deep sense of compassion for yourself. You are worthy of care, you are worthy of investment, and you are worthy of feeling beautiful, both inside and out. Happy spring, and happy shopping!